HGTV Dream Home Sweepstakes

Each year millions of people enter the HGTV Dream Home sweepstakes. As the lead UX designer for tentpoles and sweepstakes, I was responsible for advising the entry form creation and behavior for these home giveaways. This included research into best practices by the leading industry voices on web form design and error validation, user testing, and extensive work with both in house teams and third-party vendors for implementation.