Identity
We tend to think of logo marks (logos) when we hear “identity”, but logos are just a part of a comprehensive brand system. A logo isn’t just a mark you need to get up and running; a good one is a visual embodiment of your business that will communicate to customers or clients for years to come. A good brand system will not only include a nice mark but will offer flexibility to apply itself to anything you need to produce, from letterheads and business cards to the wording on your answering machine.